第ïŒïŒåç®ã¯ååã«åŒãç¶ããŠããŒã±ãã£ã³ã°ææ³ã玹ä»ãããã¥ãŒã¹ã¬ã¿ãŒããšãããããããã¯ãã®ãã¥ãŒã¹ã¬ã¿ãŒã®èè ã®è©±ã
ã¯ã£ããèšã£ãŠããŒã±ãã£ã³ã°ãªããŠèª°ãåãã£ãŠãªãããã ãã䟡å€ããããã ã
ãã®èŸºã®ã«ãã§ã®ãªãŒããŒããã§ã€ã¹ããã¯åºåã®åºãæ¹ãç¥ã£ãŠããïŒåäººäºæ¥ãã£ãŠã人ã®äœäººãSNSéå¶ãåãã£ãŠãïŒèª°ãç¥ããªãã
ã ããããããŒã±ãã£ã³ã°ææ³ã«ã¯äŸ¡å€ãããããããããã¹ã¿ãŒããã°ããžãã¹ãå®å®ãããã ã
æåŸã®ç« ã«ãã®ç¶ããæžããã
å人ã§ãã¥ãŒã¹ã¬ã¿ãŒã®éå¶ã«æåããŠããäŸãæ¯åã²ãšã€ãšããããããã培åºçã«èª¿ã¹ãŠããžãã¹ã¢ãã«ã®ä»çµã¿ããããªããããªã«ãŠã±ãŠããã®ãããç¬èªåæããŠã¬ããŒãããŠãããããªããã¯ãªãšã€ã¿ãŒãªããšãŠãåèã«ãªãã¯ãã
ããã¯ããªã«ããçŸå³ãã¯ãã¯ããµã³ããããã³å±ãããä»ã®åºã®ã詊ãããã©ããã以äžã®ã¯ãªãã£ãããã£ãæ°çŸåã®ã¯ãã¯ããµã³ã§ããããã¯ãŒïŒçŸå³ããŒïŒããšãªããã ãããåºäŒãã£ãŠå€§åã§ããã
ä»åãšããããã®ã¯ååã«åŒãç¶ããŠMarketing ExaminedãããŒãã¯ã³ã³ãã³ãããŒã±ãã£ã³ã°ãã¯ãªãšã€ã¿ãŒã«ãšã£ãŠåèã«ãªãããŠããŠãè©°ãŸã£ãŠããã
èè ã¯Alex Garciaæ°ã
ååèšäºã¯ãã¡ããã
ð ããŒã±ãã£ã³ã°ã¹ãã«ãæ¯æ¥ïŒïŒ ã¥ã€åäžããããã¥ãŒã¹ã¬ã¿ãŒã®ç䟡 |
|
||
|
ååãšåããã¥ãŒã¹ã¬ã¿ãŒãåãäžããã®ã¯ãããããã®ããŒã±ãã£ã³ã°ææ³ã®äžããã²ãšã€ã§ãèªåã«åã£ãã®ãèŠã€ãåºãããããªãã«ã宿ããŠããã ãããã
ååèšäºã§ã¯ããŒã±ãã£ã³ã°ææ³ãšåæã«ãMarketing Examinedã®åµåã®æŽå²ã嵿¥è ã®èãæ¹ã®æ¹ã«ãçŠç¹ãåœãŠãŠããããããªããšããããMarketing Examinedã«ã¯ãã£ã±ãããŒã±ãã£ã³ã°ææ³ãèŒã£ãŠããã§ããïŒããšæžãããšããã§ãã§ãããã«ç޹ä»ããŠãã®ã¯ããã ããããšãªã£ãŠããŸã£ãŠããã
ãªã®ã§ä»åã¯ãšã«ããããããã®ææ³ãæ²èŒããã
ãã£ãšããªãã仿¥ããã§ãå¿çšã§ããææ³ãããã€ãèŠã€ãããšæãã
ããããå ã¯å šãŠMarketing Examinedã«èŒã£ãŠããããŒã±ãã£ã³ã°ææ³ãæ¥æ¬èªã«æèš³ããå 容ãã§ã¯ãã©ããïŒ
All Things ButterïŒãã¿ãŒã®ãã¹ãŠïŒã«ããã®ã¯ãŸãäººãæ¥œãããã³ã³ãã³ããååã®ãã¿ãŒèªäœã¯æåŸã«ã»ãã®ãããã«èŠããã ãã
ã¡ã€ã³ã®éå®¢è£ çœ®ã¯TikTokãã€ã³ã¹ã¿ãYouTubeã®ã·ã§ãŒãåç»ããã·ã¥ã©ã³ã·ã§ãã®Thomas StrakerãããŸããŸãªçš®é¡ã®ãã¿ãŒã䜿ã£ãè峿·±ãæçã®ã¬ã·ãã玹ä»ããŠãããã©ã®åç»ãé¢çœãã
Thomas Strakerã®ãã£ã©ã¯ã¿ãŒãšçãåç»ã§ãµã¯ãµã¯ãšæããŠããããã¬ã·ãåç»ã®å¹æã¯ããã°ã³ã
客ã®å°ç·ã®èœãšãæã¯All Things Butterã®ãã¿ãŒã売ã£ãŠããååããŒãžããããããã玹ä»ããããšã¯ã»ãŒç¡ãããããã£ãŒã«ã«ãªã³ã¯ã貌ã£ãŠãã£ãããããŸãŒã«ããŽãåºããããã
ãããŸã§çãäžã«çœ®ãã®ã¯ã³ã³ãã³ããã³ã³ãã³ããããçæ§ã
解説ãããŠããå èšäº
ååã«ã»ãŒå€åããªããŠãæéã¡ãã¥ãŒã ãã§å䟡ãã°ã£ãšäžããæ¹æ³ãããã
ããªããã«ãã§ã§ã³ãŒããŒã泚æããæã«ãã®ã¡ãã¥ãŒããã£ããšãããã©ããéžã¶ãïŒ
éžæè¢ã¯ïŒã€ãã ããã»ãšãã©ã®äººã¯ãããèªåã®å¥œã¿ã§éžã¶ãããããªã«éãæ¬²ããèš³ãããªãããå°ããæ¹ã§ããããªããšãã
ïŒïŒïŒäººã®ã客ãããè³Œå ¥ããæã®çµæ
ãã®ã¡ãã¥ãŒã«ã²ãšã€ãå ãããGrandeãå ããã ãã§å ãããã£ãSmallãšMediumã¯äœãå€ããªãã
ïŒã€ã«ãªããšé¡§å®¢ã¯ããããã®æ¯èŒã§ã©ããéžã¶ãèãããSmallããMediumãžã®å·®é¡ã¯âŠãMediumããLargeãžã®å·®é¡ã¯ïŒïŒã»ã³ãããšãã
SmallãšMediumã®å€æ®µã¯ååã®ãšã¯ãŸã£ããå€ãã£ãŠããªããããã顧客ã«ãšã£ãŠã¯éã£ãŠèŠããããã®æéã¡ãã¥ãŒã«ãããŠMediumã¯éžæããäžã§ã®åºæºå€ãšããŠã ãæ©èœããã
ïŒïŒïŒäººã®ã客ãããè³Œå ¥ããæã®çµæ
Grandeã¯ïŒïŒã»ã³ãã远å ããã ãã§æäžçŽã®ãµãŒãã¹ãåããããšãã§ããããšãããåŸæãæŒåºããŠããã
ãããšåãçºæ³ã¯ããŸããŸãªå Žã§çºèŠã§ããã
ãã®ææ³ã®ãã€ã³ã
èªåã®ååã®æéã¡ãã¥ãŒã¯åžžã«ããããªãã¿ãŒã³ã§ãã¹ãããŠãããŸãããã
解説ãããŠããå èšäº
ç¡æèšäºã¯ãããŸã§ã§ããç¡æè³Œèªã®æ¹ããã²Marketing ExaminedãèŠãŠæ¬²ããããã£ãšåèã«ãªãã¯ãã
以äžã®ææèšäºã§ã¯ããã«ããããã®äºäŸãæžããã
ææèšäºã®å 容
ããããå
ã¯ææã³ã³ãã³ãã§ã |
|
ãã®ç¶ãïŒ4105æå / ç»å7æ |